International Sales / Marketing Manager Resume

Added on August 18, 2011 in Executive Resumes, I, Management Resumes, Sales and Marketing Resumes by admin

LAURA WASHINGTON
962 Marina Drive•Weston, FL33327• (201)777-7777•L-washington@internet.com

INTERNATIONAL SALES/MARKETING MANAGER
Strategic Planning/Staff Supervision & Training/Business Development

Highly accomplished and innovative marketing professional with key domestic and international experience in penetrating new markets, expanding existing accounts, and boosting profits. Fluent in English and Spanish. Results-oriented and visionary leader with proven success in new market identification, regional advertising, branding, and competitor analysis. Skilled in staff supervision and training, client relations, and strategic planning. Polished communication, presentation, negotiation, and problem-solving skills. Thrive in an intensely competitive, dynamic environment.

Core competencies include:

• Strategic Business Planning
• Market Identification
• Budget Management
• Team Building & Leadership
• Business Development/Planning
• Account Relationship Management
• Staff Training & Development
• International Client Relations
• Marketing Program Design
• Key Networking Skills

PROFESSIONAL EXPERIENCE
MICROSOFT AMERICA/ MICROSOFT CHILE/LATIN AMERICA
Fast-track progression through the following key international marketing management positions:
Latin American Marketing Manager, MICROSOFT LATIN AMERICA –Fort Lauderdale, FL (2007 to Present)
Direct and manage 360 degree company marketing programs throughout Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Puerto Rico, Venezuela, Uruguay, and the Caribbean Islands for the third largest software company worldwide. Oversee all aspects of Latin American regional marketing operations with broad responsibility for strategic planning and the indirect supervision of a staff of four marketing managers and various partner PR/advertising agencies.
Initiate, develop, and nurture new leads to generate additional sales revenues; collaborate with sales representatives to turnover leads and establish key relationships. Accomplish marketing goals by launching comprehensive marketing, advertising, and branding plans. Manage PR marketing functions through press releases, C-level executive interviews, press conferences, professional networking, and by creating an educational focus to allow greater company exposure. Ensure top-level customer satisfaction; collaborate with various outside agencies to administer and analyze customer surveys.
Develop and manage a $3 million marketing budget encompassing strategic industries such as banks, the public sector, and utility companies, as well as strategic solutions involving customer relationship management, enterprise resource planning, supply chain management, and small to mid-sized businesses. Design and implement regional advertising/branding strategies, and analyze progress through brand tracking studies and competitive reports. Pioneer and manage key relationships with high-profile industry analyst firms. Interact with an outside global advertising agency to effectively leverage internationally syndicated relationship marketing campaigns. Serve as a company representative, liaison, and central point of-contact for providing vital information, managing market research, and resolving issues at all levels.

Key Accomplishments:
• Spearheaded and manage a highly effective electronic quarterly newsletter, resulting in increased communications among Latin American employees

LAURA WASHINGTON Page 2

• Directed an extensive 9-month regional team project in successfully training and educating all Latin American marketing personnel on the newly implemented CRM system in the areas of budgeting/ planning, campaign planning, preparation, execution/analysis, lead management, and reporting
• Developed and initiated the first regional budget with the global marketing team
• Pioneered the centralization of advertising, resulting in greater discounts and significant savings
• Accomplished greater recognition for the company including the first, and many additional publications of the company president in regional magazine articles

Marketing Manager, MICROSOFT CHILE S.A., Santiago, Chile (2005-2007)

Spearheaded, built, and launched the first marketing department for the company’s Chilean subsidiary, with full responsibility for hiring, training, scheduling, supervising, mentoring, and evaluating marketing coordinator and marketing analyst staff members. Managed a $700,000 Enterprise Resource Planning marketing budget. Interacted directly with the sales team to implement marketing strategies and meet goals. Managed extensive market research and analysis functions by collaborating with a local agency to conduct focus group interviews in evaluating both company and competitor solutions. Involved in all aspects of production, public relations, sales, relationship building, and customer service.

Key Accomplishments:
• Created and implemented a lead generation program, resulting in an increased amount of qualified leads for Account Executives and improved revenues due to shorter sales cycle
• Built solid PR operations by developing and managing high-impact press strategies; concurrently continued to initiate key media relationships, conduct press conferences and executive interviews

Latin American Coordinator, MICROSOFT LATIN AMERICA–Fort Lauderdale, FL (2002 to 2005)

Managed the international roll-out and training for the company’s Sales and Marketing Information System. Traveled extensively to various international locations to oversee all implementation and training functions. Concentrated on providing a full range of support to Finance and Marketing Directors.

Spanish Teacher, AIR PRODUCTS & CHEMICALS–Altamonte Spring, FL(2002)
Taught Spanish to top-level corporate executives.

Education & Credentials

BS in International Studies
FLORIDA STATE UNIVERSITY – Tallahassee, FL (2001)

Language Studies
Seville/Segovia, Spain (2001)

Comprehensive Spanish Language Studies
Melbourne, Australia (2000)

Additional Professional Training in Business and Communications

Private Pilot License with instrument and commercial ratings

– Excellent Professional References Available on Request –

Click on image to Enlarge

International-Sales / Marketing-Manager resume