Sales and Marketing Director Resume

Added on August 18, 2011 in Executive Resumes, Management Resumes, S, Sales and Marketing Resumes by admin

Todd Hughes
1165 Renwick Drive
West Chester, PA19382

Summary of Qualifications

Increasing responsibilities in the following areas:
♦ National Sales Management ♦ Corporate Advertising
♦ Supervision of Employees ♦ Training & Motivation
♦ Contract Management ♦ Marketing Programs
♦ Team & Relationship Building ♦ Performance Improvement
♦ Representative liaison ♦ New Account/Business Development
♦ Purchasing/Inventory Control ♦ Vendor Relations


An accomplished sales and account management background, encompassing client relations and new business development… delivered presentations before Fortune 500 companies, manufacturers and distributors.

Planned and conducted networking, canvassing, lead generation and direct marketing campaigns, as well as trade show presentations…recruited, trained and supervised employees…developed rapport with senior management, department heads, vendors, clients and sales personnel.

Professional Experience

AMERICAN PIPING PRODUCTS INC., West Chester, PA 2006-Present

Director of Sales & Marketing
Solid is the producer of welded pipe and welded tubing. Introduced a large customer base from the stainless steel industry to contract and continue as Solid’s clients in the weldedpipe and tubing area of the business.
• Hired eight sales representatives to sell Solid’s products in different regions in the country
• Developed new pricing strategies including rebates, freight considerations for inventory, business, and direct business to attract new accounts for long-term relationships
• Personally covered local outside sales territories including Pennsylvania, Ohio, New York, and Michigan
• Ensured trust and service for new customers
• Set up an inside sales group for sales training through Pennsylvania State Funding packages. The state-run program proved a significant savings for training expenses
• Developed a new brochure and detailed chart for outside sales presentations to enhance our company’s communications
• Created programs for advertisements in various trade magazines and promotional vehicles that were successful in bringing in new inquiries regarding our products and ultimately new customers
• Arranged outings for social events and served as liaison that designed new markets for growth opportunities
• Defined markets and targeted the right customer populations for the sales force

Todd Hughes Page 2 of 2

Professional Experience (continued)

U.S. STEEL TUBULAR PRODUCTS,Pittsburgh, PA 1991-2005

Vice President of Sales 1999-2005
Sales Manager 1991-1999
Assumed full responsibility for all sales and marketing functions for this steel company. Played a key role in the organization’s growth from $10 million to over $35 million in annual revenues, initiating and managing a series of business development strategies to increase activity from new and existing accounts.

Spearheaded programs to target previously untapped markets, which included a campaign geared toward the
beverage industry that produced $7 million in annual sales.

• Secured lucrative agreements with such industry giants as PepsiCo and Sunoco, strengthening the company’s overall competitive position
• Built productive relationships with 12 independent representative agencies, instituting incentives, which heightened their efforts to promote the company’s lines
• Improved the performance of inside sales employees through effective training and motivation generating significant new business.
• Enhanced the company’s image and visibility by launching aggressive advertising and marketing campaigns, which included ads in trade magazines, brochures and promotional items
• Devised methods to facilitate more open communication between sales representatives and other departments in the company, including production, quality control and finance

PROTO-TUBE PRODUCTS, Eagleville, PA 1985-1991

Purchasing & Inventory Control Coordinator
• Directed purchasing and inventory control activities for over $25 million of stainless steel tubing
• Established a centralized purchasing system that generated substantial savings through more advantageous rates


Eastern University, Saint Davids, PA
BS Degree in Business


West Chester United Soccer Club, Coach
Highland Country Club, Member

Additional Keywords: stainless steel industry, welded pipe, welded tubing, steel industry, management, business development, sales, manufacturing sales, vendor negotiations, advertising, marketing, manufacturing account management, sales, management.

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