Senior Account Executive Resume

Added on August 18, 2011 in Executive Resumes, S by admin

KATHLEEN GRAHAM
509JURY LANE, BORDENTOWN, NJ 08505
(609) 777-7777 HOME • KATHGRAHAM@INTERNET.COM

• 10+ years’ experience building partnerships with leading corporations to develop consumer packaging, sales promotions, and collateral to strengthen brand identity and awareness. In-depth understanding of technology, household products personal care, liquor and food categories
• Account management capabilities enhanced by professional design, production, printing, and technical background. Formal design education and commitment to ongoing professional development
• Adept in Macintosh and Windows applications for graphic design, desktop publishing, word processing, spreadsheets, e-mail, database management, Web site development, and multimedia presentations

Keywords

Consultative Sales High-Impact Presentations
Project Management Closing & Negotiating
Customer Service Problem Solving & Decision Making Sales
Design Process Team Building & Leadership

Achievements

• Generated nearly a million dollars in annual sales for packaging design firm by winning key accounts and cultivating relationships
• Won five Package Design Council (PDC) Gold Awards for package design in personal care and household appliances categories
• Won account with major multinational corporation and developed packaging, promotional displays, trade, and consumer collateral material.Facilitated the national redesign (60 SKUs) in order to establish products as the technologically superior brand within the category
• Collaborated on the national implementation of a “company first” branding strategy. Key objective: to reinforce the brand name, weakened by a four-year trend of sub-branding Brainstormed with marketing and creative executives to create a set of graphic standards to communicate the essence of the brand. Applied this branding system to the entire product line
• Increased sales and distribution through development of innovative club-store packaging and promotions for a leading liquor supplier
• Guided design and production of packaging and product launch materials for a 30 SKU line of household products. Product was picked up nationally by Wal-Mart and sales jumped 21% in an introductory period
• Worked with a leading cereal maker to develop promotional back panel games, sweepstakes, and in-pack offers
• Directed development of displays, brochures, and merchandising materials for Ice Breaker Candy and Tropicana (created through licensing agreement)
• Introduced multimedia capability to firm’s new business presentations. Created Web site content including a company tour, an interactive portfolio, and a creative access section—allowing clients online, confidential access to view work

Kathleen Graham (609) 777-7777
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Career Chronology

Senior Account Executive 2004 -Present
Respected Package Design Firm, Bordentown, NJ
• Hired as a junior account executive to assist in all aspects of client services. Within nine months, promoted to account executive to develop new business in the consumer electronics category. Established key contacts with industry leaders through cold calling, direct marketing and client presentations. Consulted with clients to determine marketing objectives, packaging requirements and budgetary limitations. Directed numerous packaging, promotion, trade and consumer collateral material projects. Managed staff of five to implement the electronic design and production process

Computer Graphics Artist 2001 -2004
Innovative Design Firm, New York, NY
• Worked with designers and art directors to take concepts through to highly refined computer-based production. Trained members of the design and production department in the use of Adobe illustrator. Setup a high-speed remote viewing network enabling select clients to simultaneously view design concepts

Account Executive 1997-2001
Freelancers Network, New York, NY
• Instrumental in establishing a lucrative desktop publishing placement division. Identified and cultivated profitable markets. Managed and art-directed freelancers and worked with clients through all project stages

Graphic Designer 1988-1996
Complete Marketing Company, New York, NY
• Accountable for all stages of the design and production of consumer packaging. Participated in beta testing of proprietary graphics software and various high-end peripherals, giving product reviews to manufacturers

Education

BFA: Graphic Design, Industrial Design, Computer Graphics and Marketing – 1991
Adelphi University, Garden City, NY

Ongoing Professional Development

• Earned Certificate in Sales Promotion – College of Saint Rose
• Intensive seminars in Web site design, multimedia, and advertising –New York University

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