Senior International Marketing & Business Development Executive Resume

Added on August 18, 2011 in Executive Resumes, S by admin

ZentralStrasse 5
Frankfurt am Main, Germany

Expertise in Product Development • Commercialization & Global Market Expansion Telecoms • Consumer Electronics • Sports & Leisure Industries

Dynamic management career leading turnaround and high-growth organizations through unprecedented profitability and explosive market growth worldwide. Combine extensive strategic planning, competitive positioning, life cycle management, channel management and product development/ management qualifications with strong general management, P&L management, organizational development, workforce management, and multicultural communication skills MBA; multilingual – fluent German, English, Italian, intermediate Japanese.


MAJOR TECHNOLOGY COMPANY, Frankfurt, Germany 2002 to 2010
The second largest electronics company worldwide ranking #10 in the Global Fortune 500 ratings.
Senior Vice President Marketing
• Executive Board Member recruited to design marketing strategies and implement systems/ processes to lead a worldwide marketing function as part of the business group’s aggressive turnaround program
• Accountable for a $300 million marketing budget. Oversee worldwide marketing operations including business strategy and benchmarking, technology strategy, market research, consumer marketing, regional marketing (EMEA, Asia, U. S.), marketing communications, new media including Internet, intranet, and extranet, and business-to-consumer e-commerce Manage a staff of 87 through 10 direct reports
• Led the marketing initiatives for the successful launch of two mobile phone product lines transitioning losses of $250 million in 04/05 to profits of $40 million in 05/06 and doubling world market share to approximately 10%
• Delivered a 5-point improvement in brand awareness, and 55% relevant set improvement for mobile and cordless phones throughout Asia and Europe
• Introduced a worldwide marketing communications spending performance initiative slashing communication costs by $8 million
• Identified and initiated business development strategies and technology vehicles instrumental in developing international marketing partnerships and equity investments
• Established a price/value-based market analysis instrument together with the market research and consumer marketing groups to develop pricing accuracy generating revenue increases exceeding $25 million
• Directed e-commerce marketing initiatives leading to the development of 7 operational online stores in 6 European countries generating 5 million contacts with CAGR of 25% per week, followed by development of a virtual Customer Care Center
• Conceived and initiated PR strategies for a new product launch generating over 100 million contracts within a few months
• Led improvements in competitive market intelligence through enhancements to statistical reports and customer satisfaction surveys

Karin Schmidt page 2 of 2

HI-TECH COMPANY, Berlin, Germany 1997-2002
A leading European high-end TV, audio and consumer electronics company
Marketing Director
• Joined this privately held company to improve product life cycle management and channel marketing initiatives. Oversaw budget administration, strategic planning and market research, international communications, training and product management. Directed a staff of 30
• Instituted a series of channel management and segmentation improvements to correct market planning and positioning initiatives and reduce price erosion throughout retail distribution channels
• Led development of product definition, life cycle management, and market launch strategies positioning company as the value-based market leader of high-end TV sets in Germany with market share exceeding 16%

BICYCLE COMPANY, Berlin, Germany 1993-1997
A global leading automotive, motorcycle and bicycle component equipment manufacturer.
Director of Marketing International
• Led transition from an engineering-driven traditional gear hub manufacturer to a market-oriented competitor in the sport and leisure industry Reported to Division President
• Established a marketing department, devised strategies for over 1, 000, SKUs within 5 product lines, delivered a profit for the first time in 8 years, and boosted new product sales ratios from 20% to 40%
• Headed up a special internal R&D audit and restructuring project leading to the creation of marketing-driven product development teams. Replaced 20% of R&D personnel, established, R&D controls, and reduced R&D costs by $500, 000, and earned a $40, 000 project completion bonus

AUTOMOTIVE, Munich, Germany 1990-1993
Leading automotive and home appliance manufacturer.
Product Group Manager
• Oversaw European product management and marketing initiatives for the $400 million Electronic Division. Successfully introduced brands in Sweden, Italy, and Spain


M.B.A., University of California, Berkeley


Country Chamber of Commerce, Tokyo, Japan, Oskar Duisberg Society Scholarship

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