Senior Sales and Marketing Manager Resume

Added on August 18, 2011 in Executive Resumes, Management Resumes, S, Sales and Marketing Resumes by admin

5 Overpark Road | Del Mar, CA92014 | (609)777-7777

Top-producing sales and marketing professional with ten years of management experience in world-class organizations. Consistently successful in developing new markets, penetrating new territories, identifying and capturing new business and managing large-scale events for Fortune 500 companies worldwide. Goal-driven manager committed to developing outcomes mutually benefiting the company and the client. Excellent qualifications in building corporate relationships with industry leaders.

Areas of expertise include:

• New Account Development
• Large-Scale Meeting / Event Planning
• Key Account Management
• Catering Planning / Management
• Client Needs Assessment
• Co-Marketing Partnerships
• Contract Negotiations
• Relationship Management
• Competitive/Strategic Planning
• Customer Service/Satisfaction


L’Auberge Del Mar,Del Mar,CA 2006 to 2010
Senior Sales Manager
Joined company to lead market entry/penetration initiatives throughout the Westcoast Region of the U.S. for this privately-held exclusive resort with 120 suites, a 15,500 sq. ft. conference center, and a full range of guest amenities. Managed business growth among Fortune 500 corporate accounts and national association accounts.
• Developed and maintained relationships with corporate meeting planners of major accounts including AXA, ING Group, Allianz, Nestle’, BMW, Prudential, Sony, Kroger, and others to develop custom-tailored business meeting packages
• Worked closely with corporate planners throughout all phases of strategic and tactical planning, coordination, and execution of major events to ensure superior service andguest relations
• Captured national association accounts including American Cancer Society; American Heart Association, New York Bar Association, and California Society of CPAs
• Sold and orchestrated multi-year bookings to numerous associations and corporate accounts
• Built territory and increased revenues from $2 million to over $9 million within first year
• Achieved 147% of annual booking goals (360 room nights per month)

CALIFORNIA THEME PARKS, Anaheim,California 2003 to 2006
Catering Sales Manager
Challenged to develop new markets and products for multicultural groups visiting Disneyland.
• Identified target market, initiated contact with prospects, developed proposals, and forged major account relationships
• Worked closely with corporate planners at Johnson & Johnson, Kraft foods, 3M, Coco-Cola Enterprises, McDonald’s, and others to create unique and extravagant parties and events ranging up to $2 million per event
• Sold, planned, and coordinated catered group events for corporate accounts and private parties ranging from 2 to 15,000 guests
• Developed comprehensive strategic and tactical plans for every phase of event including logistics, transportation, food and beverage, entertainment and gifts to create a memorable occasion

Tony Hamilton (609)777-7777 page 2 of 2

• Oversaw scheduled events and served as troubleshooter and liaison between park operators, managers, and corporate clients to resolve issues and ensure guest satisfaction and royalty
• Compiled planning, tracking and forecasting reports using proprietary computer system
• Achieved 125% of Catering Sales & Service Team Goals, 2006
• Consistently exceeded individual annual sales goals

CROWNE PLAZA RESORT,Garden Grove, California 1995-2003
Fast-track promotions through a series of increasingly responsible positions based on business growth and improved sales revenues for this high-volume airport property
Sales Manager – Anaheim 1999-2003
Associate director of catering 1995-1998
Catering manager 1995
• Created innovated guest packages for corporate accounts locally and nationally for this first-rate property with 300 rooms, a 12,000 sq. ft. conference centre and several guest services facilities
• Developed corporate and professional relationships throughout the industry and coordinated with other properties to accommodate extremely large groups
• Identified largest accounts and consistently developed new business driving increased revenues
• Promoted properly through trade show and convention participation including public speaking engagements for large groups
• Planned and coordinated exclusive large-scale intimate client events for the affluent
• Achieved 129% of sales goals throughout the region 2003

LOTUS CHINESE EATERY, Huntington, California 1993 to 1995
Catering/Sales Manager
Successfully sold Chinese-themed parties to international wholesale and corporate convention groups.


B.S., Marketing – University of California, Los Angeles 1992
B.S., Multinational Business Operations – University of California, Los Angeles 1992
Diploma, Certificatde Langue Française, Institut Catholique De Paris 1993
(Study Abroad Program)


Sales Training:
Crowne Plaza Resort, BEST Programs (Building Effective Sales Techniques), Top Achiever Sales, Travel Management Companies, Best Practices
Certified Meeting Professional (CMP)
Meeting Planners International Member
American Society of Association Executives, Member

Click on image to Enlarge